Grown Up Glamour is beginning a new series on our blog where we interview an inspiring mompreneur who turned her passion into an empire. The series, targeted at moms wanting to leave the corporate world and begin their own business, is intended to empower mothers as they navigate the world of mother-hustling. Entrepreneurship comes with highs and lows, and when you give up everything to start your own business while also raising your family, those highs and lows are even more intense. We want moms to understand that mother-hustling isn’t a “get rich quick” opportunity but it is an opportunity to create balance in their life – and turn their passion into something to be proud of.
This week we sat down to chat with Anna Lozano and Lindy Sood. These inspiring mothers and business-women recently launched Loved Powered Co., a parent-led, self-worth movement powering the next generation of mindful leaders. Together, they have created 22 beautiful affirmation cards (which are more than affirmation cards) destined to affirm greatness in your littles and you.
Read more below for the inspiration behind this amazing product – and how they keep it all together while building their empire.
- Anna and Lindy we’re so glad to have you join us in this new series. Tell our readers who you are.
Our names are Anna Lozano and Lindy Sood and we would like to welcome you to the Love Powered movement.
We are moms, entrepreneurs, friends, and soul sisters who realized that together, we have a powerful message to share with the world. Months ago, we started talking about what is lacking in the marketplace when it comes to personal growth products for families. We searched high and low for the perfect tool we could use in our homes, but what we were looking for just didn’t exist. So, we created it, and we are now making it available to you and your family.
Our mission is to create a self-worth movement, powering the next generation of mindful leaders. A better tomorrow starts with our children, and that means we need to do the work now, healing ourselves in the process.
This is so much bigger than a product, it’s a global movement creating a better tomorrow. Welcome home, to our Love Powered family.
What inspired you to start your business?
Together, we have an electric energy between us. We have complimentary strengths. We knew we wanted to build a business together, but we didn’t know just what. We wanted to create something special, something that would impact millions of families in a positive way. Separately but simultaneously we were both very involved in a self-discovery and self-improvement journey. When we had children, stating positive I AM affirmations (a ritual that literally helped to transform both of our lives), became even more important in our home. We saw a need (guided personal development tools parents can do with their children), and we decided to fill it. From a spark of inspiration, to birthing Love Powered Co. nine months later, we are mom’s on a mission to make tomorrow a better place.
Tell us about your business.
Love Powered Co. is a soul fuel company, powering the next generation of mindful leaders!
Love Powered Littles is our first product – Not your typical affirmation cards….we go deeper. 22 POWERS to affirm the greatness within your littles (and YOU!)
Our mission is to power our littles with positive self-talk, confidence, self-love & self-worth. Our recipe is simple: Affirmation. Connection. Repeat.
What are the skills a mompreneur must have in order to be successful?
Self-motivation – no one else is going to do it for you.
Passion – motivation can only go so far. You need a deep, intrinsic drive to keep you going on the hard days.
Self-awareness – you need to know who you are, know your strengths (and exploit them!), know your weaknesses (to surround yourself with others who can fill the gap), and realize how to bring your unique talents into your business.
Time management – with kids, businesses, investments, activities, etc, you need to know how to prioritize your time in the most effective and efficient way.
How do you manage your time effectively (both with your kids and with your work)?
We have set up some non-negotiable barriers to ensure presence & connection with our kids is 100% paramount when we are with them. Between the hours of 3:30-8:30, we shut it off. We don’t answer. We put down the phone. After 8:30pm, we pick it back up again and finish off our day. We created an ‘Unplugged Sundays’ movement within our community and we hold each other accountable to this.
We also surround ourselves with a support posse. On the times when we can’t unplug, we ensure our kids are taken care of (grandparents, friends, nanny).
What’s the most difficult thing about growing your empire? What’s the best?
Difficulty always leads to growth, so we welcome the challenges that come our way. There have been hiccups – when we have thought something was going to go one way and it pivoted…but we are learning every single moment, and that is a huge gift.
The best? Creating something from scratch. Having a nudge/spark of creativity and growing it. Seeing something go from an image in your mind to a physical product in our hands. It’s invigorating!
What role has social media played in growing your brand? What other marketing tactics do you use?
Social media has been a major piece of our pre-launch and launch campaign. We posted a pre-launch video that had 17,000 views & 90 shares within 2 weeks. We are mainly focused on growing our FB community, page & instagram following at the moment. All of our growth has been organic and from our on mompreneur hustling skills!
What tips would you give to moms wanting to leave their corporate job to launch their empire?
Do it. There will never be a perfect time. The world needs more women entrepreneurs. The world needs more you. What is life, if you don’t bite the bullet, pull the trigger and just go for it?!
Follow along with Anna, Lindy and Love Powered Co. and be sure to check out them out on Kickstarter!
lovepoweredco.com (coming soon).
Are you a mompreneur with an inspiring story? Contact us to be featured.